Revealed: Africa’s top tech brand

Samsung Galaxy A70
Samsung,has been recognised as the continent's most admired tech brand. Picture of the Galaxy A70 smartphone supplied by Samsung

Samsung has been recognised as the most admired technology brand in the just released 7th annual Brand Africa 100: Africa’s Best Brands survey and ranking of brands across Africa.

The survey is billed by its organisers as the first and most comprehensive pan-African study and ranking of brands in Africa. Samsung was acknowledged as number 1 Most Admired Technology brand and third overall Most Admired Brand in Africa, across all categories.

“It’s always an honour to be recognised by the people we design our products for. This research validates our ongoing focus on creating products that empower Africans to do more. Samsung’s continued growth in Africa is fuelled by our commitment to be a part of the continent’s growth and prosperity,” said Dudu Mokholo, Chief Marketing Officer at Samsung Central Africa.

The Brand Africa 100 list also recognised Samsung as the number one brand in Nigeria, Ghana, Senegal, Cameroon, Democratic Republic of Congo and Morocco as well as number three in Kenya.

The rankings are published annually in partnership with African Business Magazine and Brand Africa Partners.

 “Samsung’s relentless pursuit of excellence and innovation has resulted in products that are redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliance and other ground-breaking technological categories,” Mokholo said. –