Huawei partners with local app developers to promote uniquely South African content

Huawei AppGallery
Huawei is on a push to feature more local content in its mobile app store

The Huawei AppGallery, the China-based tech giant’s mobile app store, will soon feature a multitude of apps and designs by local developers as the company continues its drive to promote South African digital talent and include more useful apps for Huawei smartphone users.

That’s according to Lu Geng, Director of Huawei Consumer Cloud Service Southern Africa Region, in an announcement made on 18 May 2019.

Huawei AppGallery and Huawei Themes are pre-installed on all the latest Huawei and Honor devices.

“South African consumers are increasingly wanting more apps that are relevant to their unique circumstances, addressing issues they experience regularly – such as load shedding or safety concerns – but also apps that celebrate South Africa’s multitude of cultures and this vibrant country,” Geng said.

Open ecosystem

Akhram Mohamed, Chief Technology Officer of Huawei Consumer Business Group South Africa, said the company was committed to catering to the needs of South African consumers. “But we also know that we do not have all the answers. For this reason, we aim to work closely with South African developers so that we can give our users everything that they need and want from their devices. At the same time, we also hope to create an open ecosystem for local developers by offering a simple and secure environment for them to upload content,” Mohamed said.

Huawei Mobile Services was launched in South Africa in June last year. Since then, said the company, both the AppGallery and Themes – which features tens of thousands of creative themes, fonts and wallpapers that personalise user’s handset – have become increasingly popular with the local market.

“Even though it is a relatively new division of Huawei, there has been a great increase in growth; at the end of 2018 Huawei Mobile Services had 500 million users globally, representing a 117% increase on the previous year,” the company said in a statement.

Explaining what differentiates Huawei’s offering from other app stores, Mosa Hlobelo, Business Developer for Consumer Cloud Service Southern Africa said, “We use the name ‘Huawei AppGallery’ because we have a dedicated team that curates all the apps in terms of relevance and ease of use and to ensure that there are no technical issues. Importantly, all apps are also security-checked for malware and privacy leaks before being uploaded on to the HUAWEI AppGallery,” Hlobelo said.

Developers’ Day

Huawei recently held a Developers’ Day, a first of its kind, where Huawei executives met with South African developers to discuss the company’s offering. Forty-eight developers registered their apps on the day, and Huawei is currently in discussions with them with the eventual aim of featuring the best apps and designs on the AppGallery or Themes.

The Consumer Cloud Service Southern Africa Team at Huawei plans on making Developers’ Day a quarterly event and establishing a local providers’ hub, where developers can regularly meet with Huawei for training on updates to programmes and offerings.

“We have a very hands-on approach with our developers, and hope to expand that community so we can become an additional distribution channel for more developers and expose them to both a local and a global audience. For example, we regularly feature apps and designs from local developers on our Huawei social media pages and do competitions and promotions,” said Geng.

“We want to do everything we can to make our Huawei users aware of these local apps and upload them. This will encourage the growth of the developer community in South Africa by giving developers more opportunities to generate revenue from in-app purchases.”

Are you a developer?

If you are a developer and would like to have your app featured on the Huawei App Gallery, or your design featured on Huawei Themes, then go to Alternatively email Huawei Mobile Services on [email protected]. –