Fujifilm has announced the release of two new products in the South African market: the Instax Pal camera and the Instax Mini Evo in Brown. These latest additions to Fujifilm’s lineup offer unique features and designs, catering to photography enthusiasts and casual users alike.
Instax Pal: a compact companion for instant photography
The Instax Pal, unveiled in September 2023, marks a departure from Fujifilm’s traditional instant camera offerings by focusing solely on photography. This lightweight, palm-sized camera, weighing just 41 grams, is designed for capturing spontaneous moments without the need to use a smartphone.
It connects via Bluetooth to the Instax Pal app, allowing users to transfer images with an Instax frame or print them directly on Instax printers, including the Instax Mini Link 2, Instax Square Link, and Instax Link Wide.
Equipped with a 4.9MP camera, the Instax Pal features internal storage for up to 50 photos and supports microSD cards for additional storage. The camera offers various shooting modes, including Standard, Remote, and Interval, the latter taking continuous shots at three-second intervals. The Instax Pal app also enables users to create animations, edit images, and share them on social media.
Available in five colours – Lavender Blue, Powder Pink, Milky White, Gem Black, and Pistachio Green – the Instax Pal is priced at R1,799 including VAT and is available at select retail stores and online.
Instax Mini Evo Brown: expanding the flagship range
The Instax Mini Evo, Fujifilm’s flagship hybrid instant camera, is now available in a new Brown colour. The Mini Evo has gained popularity for its ability to save and print photos, offering users ten lens effects and ten film effects, which can be combined to create 100 different shooting styles. The dedicated Evo app allows for direct printing from smartphones and saving photos with Instax frames for easy social media sharing.
The Brown Instax Mini Evo maintains the retro design of the original model, featuring a print lever, lens- and film-effect dials, and a new USB Type-C charging port. This limited-edition version is priced at around R2,900, including VAT, and comes with a matching case and a pack of Instax Mini film.
In addition to these releases, Fujifilm South Africa has also announced that the Instax Square SQ40 instant camera will be available in the country from January 2024. – GeekWire.co.za